Free Fitness Business Webinar: Starting Your Own Bootcamp

If you’re a fitness pro who’s ever thought about starting your own bootcamp or other type of registered program (e.g. 6 Week Weight Loss, 12 Week Post Natal Fitness, etc), you already know there’s a lot to think about… which makes it seem overwhelming. I’ve got a free webinar for fitness pros on this very topic and you can sign up to attend the next one here.

I’ll cover how to

make money without having to spend ALL day in a gym,

maximize your clients’ benefits in cost effective manner,

& cover your legal bases so you do business the right way.

Sign Up Here

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How To Start Your Own Bootcamp

How To Start Your Own Bootcamp

I’m so excited to share all this information!

If you’ve ever thought about running your own show, making your own schedule, making more money in fewer hours, and having more control over your fitness business, you should check out my new online course, The Better Bootcamp Pro Course.

This 6 lesson online course is designed to guide you through the entire process of starting your own bootcamp or other registered program. From first ideas, to launch, and everything between (and after), this course will help take some of the stress out of starting your fitness business.

Even if you are already running something, this course can help you scan over your current program to see where you might be able to add some improvements.

The first 50 people to use the coupon code FIRST50 will receive 15% off the total price!

Questions? Email me at fitwithflash@gmail.com

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Do’s & Don’ts of Running Your Own Bootcamp

Do's & Don't of Running A Bootcamp + Free Webinar!

My photo from when I worked at Inner Strength Bootcamp ^

You may be thinking of starting your own bootcamp (or other form of registered program) or you may be in the midst of one already. Either way, here are some best practices to think about in order to make the most out of your business:

First, the Don’ts:

  1. Don’t stay outside forever.
    Unless you live in a perfect climate, have a plan to move inside eventually. The weather will eventually get cold in the winter (unless you live in San Diego), bugs will be out in the summer, people will want showers before they go to work, etc. Outside is a great way to launch your business and keep starting costs low, but have a plan to eventually move in. You can still head outside on nice days as a treat!
  2. Don’t get aggressively territorial.
    You’re not the first person in the world to come up with the idea of running a bootcamp in a park. Try to find a space that somebody isn’t already in (don’t be a jerk and set up next to one that’s already going). If somebody encroaches on your space or you have an issue with another professional, sit down and have an adult conversation. Remember: There’s enough business to go around.
  3. Don’t be such a hard-ass that people get injured/sick.
    The days of “no pain, no gain” are over. If you’re in this business to help people, they should be getting better, not worse. Injuring clients is awful and shows an extreme lack of knowledge and professionalism. Also, you’ll be shooting yourself in the foot – negative press travels faster than positive.
  4. Don’t make a mess of the scenery if you’re in a park.
    It’s great to use a beautiful outdoor space for your workouts, but trampling on flowers isn’t cool. Neither is ruining the grass or leaving trash in the park. Respect the land you’re on as well as the other people that may be around utilizing the area.
  5. Don’t try to be everything.
    Pick a focus/niche and stick with it. You don’t have to be bootcamp, and cycling, and tai chi, and pilates.

And now for the Do’s:

 

  1. Cover your bases.
    If you want to be taken seriously, you need to take your business seriously. You’d better act like a professional. Have a waiver no matter what. If you’re outside in the park, make sure you have the proper permits to operate a business on public/private land. If you’re inside, check the floors/walls to make sure slamming med balls or sand bags isn’t going to damage anything (I made that mistake once). And make sure you’re not disturbing anybody nearby. Whether you’re indoors or out, nearby people or businesses don’t want to hear you. Most people go to the park or beach to chill. Neighboring tenants don’t want to hear your yelling and playlist while they’re trying to conduct meetings during business hours. Think about noise when choosing your location.
  2. Think outside the box. 
    There are only so many bench dips, step ups, squat jumps, and push-ups people can do before they get bored. Be creative with your programming.
  3. Keep in mind a certain comfort level for your peeps.
    I’m not saying people are going to be super high maintenance, but nearby bathrooms are a good idea, well-lit areas with ample parking make people feel safe, and nobody wants a rash from having to lie on chemically treated grass.
  4. Have a back-up plan. You’ll eventually need one. 
    A: If your bootcamp is outside and it rains, have a nearby shelter or indoor location ready to go… as well as a way to communicate the plan to all your clients ASAP.
    B: If there’s bad weather (e.g. a snow day for everybody’s kids) or an instructor has an emergency and you need to cancel class altogether, what will you do? How will you notify your peeps? Make sure they know what to do and how to get this information at the last minute.

 

Want More Info?

I’ve been there! I’ve worked for several awesome bootcamp companies and I ran my own successful bootcamp for years. I’m sharing some of what I learned in this free webinar with some helpful information about running your bootcamp!

Sign Up To Watch It Here:

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My Favorite Business/Entrepreneur Podcasts

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If you’re running a business, or thinking of starting one, you’re likely constantly looking for guidance. Whether it’s advice on how to get started or proven ways to enhance performance, there are loads of “business gurus” offering their help. Podcasts have become my favorite resource lately because many experts have started their own shows. Also, they’re efficient AF. I can listen on my run, while walking my dog, on my commute, or while I’m making breakfast in the morning. Here are the ones I’ve found most helpful and to-the-point lately: [Read more…]

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Attn: Pyramid Schemers, I’m Not Selling Your Sh** for You. Quit Asking.

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For the 3rd time this week, I’ve gotten a message from somebody I barely know, or that I haven’t talked to in ages. It always starts the same way: “Hey girl! How’s it going? I’ve started this brand new business…” like they’re the first person to try to get other people to sell things for them under the guise that they can make six figures… “And I really think you’d be interested in it.” i.e. “I’d really like to get my hands on your client list, email contacts, and 3k Facebook friends.”

Now, this post is in no way disrespecting anybody trying to make money. Making extra money on the side is a great way to get ahead financially. I fully respect a side hustle! I’ve been self-employed for over a decade and realize that making money while having a flexible schedule is an attractive work situation. HOWEVER, I’m sick of being hounded by the pyramid converts… or should I say the “multi-level marketers,” which they’re now referred to. Here are the following reasons why:  [Read more…]

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Do’s & Don’ts of Running a Fitness Studio

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Running a fitness studio is hard work. Unless you’re a franchise owner, there are constantly decisions you have to make that will ensure your business’s success… or demise. After running my own fitness bootcamp, taking class at many studios around the country, and speaking with lots of colleagues, I’ve noticed several consistent owner/operator behaviors that will affect longevity. Here are 10 Do’s and Don’ts for those embarking on (or in the trenches of) their own fitness studio.  [Read more…]

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10 Things I’ve Learned From 10 Years In The Fitness Industry

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This month marks one decade for me in the fitness industry! Since 2005 I’ve worn many hats as a fitness pro: I’ve been a Group Fitness Instructor, Personal Trainer, Fitness Manager, Bootcamp Owner, Master Instructor, fitness Blogger, and conference Presenter. I’m fully aware that I still have a long way to go, but over the past 10 years I’ve learned a lot. Here are the lessons that stick out the most:  [Read more…]

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